You loved your facial and now want to open your own facial bar? Here are 5 reasons to franchise with us:

✓
proven, recession-resistant recurring revenue membership model

As an affordable luxury, Clean Your Dirty Face® (CYDF) units have high-frequency, recurring membership customers allowing owners steady, predictable monthly income. The average CYDF’s membership revenue accounts for more than 51% of overall revenue.

✓
low operational complexity 

Clean Your Dirty Face® has a smaller footprint and fewer employees, which equals more operational efficiency.

✓
suite of turnkey support services

From site selection assistance to construction oversight, marketing guidance and extensive training, we will be with you every step of the way.

✓
ample white space -
ideal for multi-unit expansion 

Clean Your Dirty Face® has availabilities in every major market in the country, and is a perfectly scalable model.

✓
multiple revenue streams 

Franchisees are able to achieve success not only through core facial services, but also via monthly memberships, enhancement upgrades, and product sales all under one roof.

about us

Clean Your Dirty Face® (“CYDF”) is a facial bar brand redefining the skincare experience through affordable and effective 30-minute facials. With more than 35 locations nationwide, whether your skin goal is to visibly soften fine lines & wrinkles, brighten dull skin, or deep clean congested pores, the solution is routine skincare. Positioned at the intersection of wellness, convenience and clinical skincare, CYDF transforms facials from a luxury indulgence into a habitual form of self-care. Founded with the mission to make skincare as routine as coffee runs or fitness classes, CYDF delivers proprietary 30-minute facial services designed for high volume, strong loyalty, and consistent client outcomes. All services are executed by licensed estheticians using a standardized 5-step protocol, complemented by a curated in-house, esthetician-formulated product line. 

our history

After founding AIR® Aerial Fitness in 2013, Shama Patel introduced Clean Your Dirty Face® in 2015 with the first facial bar location in Chicago, IL.  Clean Your Dirty Face® stems from the simple idea that routine skincare should be affordable + approachable.  Our brands are designed for today's client who has limited time, but is mindful about practicing self-care. The primary theme flowing through both Clean Your Dirty Face® and AIR® emphasize efficiency + effectiveness, each focusing on one high-quality service only. With more than 35 locations nationwide, we have maintained a sense of playfulness while creating high-quality, successful wellness brands. Read our full story here.